Ecole Nationale Supérieure de Management
Welcome to the Institutional Repository of the National Higher School of Management. This repository contains our digita l collections of academic output, including Master’s theses, doctoral dissertations, articles, and scientific research, in additio n to a variety of other knowledge resources. We invite you to browse the content and revisit regularly, as the repository is contin uously updated with new content.
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Marketing practices for dairy products from small-scale farms, case: region of tiziouzou – Algeria
(Socioeconomic challenges,, 2021-12-30) Bouchetara, Mehdi; Mokhtari, Lyna; Lazreg, Messaoud; Zerouti, Messaoud; Iraten, Sabrina; Elmokretar, Lamia
The objective of our work is to identify the different marketing practices and to characterize the organizational constraints that hinder the productivity and profitability of small-scale livestock farms in the mountainous region of Fréha and Sidi-Naman, located in the region of Tizi-Ouzou, Algeria. Due to its high milk production potential, the targeted region was selected as a study area. The importance of our work lies in the determination of the key factors, which prevent small-scale milk producers from carrying out their livestock activities successfully. A quantitative questionnaire survey was conducted with 30 farmers. This study was complemented by interviews with livestock professionals. A documentary search of the literature and empirical studies was conducted, as well as site visits. The results show that there are several factors that impact on the normal course of productive activities of small-scale livestock farmers. The results show that there are several factors impacting on the normal production activities of small-scale farmers, such as: food and socio-cultural factors that are a constraint on milk production; distribution, which is strongly impacted by covid-19; lack of communication about products; and poorly organized marketing channels, especially in relation to goat farming, which accounts for 43% of our sample. We suggest that small breeders follow training courses on breeding methods and good practices, and improve hygiene and sterilization conditions on the farms, and strengthen the health control systems at the farm level. The contribution of the Algerian state for the regularization of the prices of animal products. To practice a good communication around the products processed by the small breeders to increase the marketing and sensitize the consumers to consume natural products. Exploit various other resources such as sheep milk by improving the dairy breeds of the region of Ouled Djellal. Orient goat farms towards intensive operations, and promote dairy breeds such as the Spanish Murciana and the French Saanen
Microcredit and multidimensional poverty in algeria : does gender matter? case study: national agency for management of credit / department of Boumerdes
(Management and entrepreneurship: trends of development, 2022-06-14) Hadefi, Abdelkrim Zoheir; Bouchetara, Mehdi; Zerouti, Messaoud
This article attempts to assess the impact of microcredit on the economic well- being and implicitly the degree of multidimensional poverty of women in Algeria. Based on data from a survey of 228 microcredit recipients in the department of Boumerdes in Algeria. The study showed that participation in microfinance services provided by the national agency for management of microcredit (ANGEM ) could be a tool for women to acquire the capacity to make strategic choices concerning their lives. By having access to microfinance services, women can set up their own businesses and consequently improve their status within the household and in their communities. Only 26 women participated in the survey. Using the Mann Whitney U test, the results show a significant difference between the impacts generated by microcredit on both genders based on the asset ownership index where female beneficiaries feel more impacted than male members do. These results call for further questions. ANGEM is not Micro-Finance Institution (MFI) like the others. It is a public agency
The impact of contingency factors on the balanced scorecard adoption: evidence from Algeria
(Business ethics and leadership, 2021-12-16) Bouchetara, Mehdi; Amrani, Sara Aicha; Zerouti, Messaoud; Bouchenak, KhelladiSidi Mohammed; Mehddeb, Nabil
This article aims to analyse the existence of significant relationships between some contingency factors and the degree of adoption of the balanced scorecard. A quantitative study, based on a survey, is conducted among 186 individuals, belonging to different Algerian enterprises, from different sectors. Only 57 responses were obtained, that 43 were complete and usable. Otherwise, we obtained a response rate of 23.12%. The results indicate that only three contingency factors (age, differentiation strategy and competition intensity) are found to be significantly associated with the degree of use of the balanced scorecard indicators. Thus, we conclude that the adoption of the balanced scorecard increases with the rivalry of firms in the markets, with the degree of diversity of their products/services and that older and more mature firm are more likely to use this tool. Despite this study’s limitations, the main findings have potential implications for future research, particularly for researchers wishing to test the diversity in the use of the balanced scorecard across different industries and to explore its advantages and disadvantages. Our model is limited by its exclusion of the effects of other important contingency factors, such as organisational culture, corporate social responsibility, industry, computerisation and others. However, limiting ourselves to a one country allows us to control for the effects of local management practices. We provide evidence of associations rather than drawing conclusions about causality. Another limitation is due to the low representativeness of the sample which may generate a risk of bias
The evaluation of algerians' attitude toward the use of the photovoltaic solar energy
(Jilin daxue xuebao (gongxueban)/journal of jilin university (engineering and technology edition), 2023-01) Boukhedimi, Chems eddine; Zerouti, Messaoud; Nedil, Lamia
The aim of this paper is to check the nexus between the demographic factors and the use of Photovoltaic solar energy between two Algerians cities Algiers and Tizi Ouzou. To check this issue, we collected 42 questionnaires online and face-to-face in order to measure the relationship between demographic factors and the willingness of respondents to install the PV solar kit. Moreover, in this paper, a novel method of consumer’s segmentation in green Marketing is presented. Finally, a feasibility study was done to examine the profitability of the photovoltaic solar energy in a virtual house located in Algiers. The findings of the study indicate that the majority of respondents are aware of the use of renewable energies through results obtained after the use of the McNemar test. However, after checking our feasibility study, the main result shows that there is no profitability that belongs to the use of photovoltaic solar energy in houses for the residential sector. It should be remembered that the only demographic factor, which affects the PV instalment decision, is the city of living
Transfer pricing and financial performance: The case of Algerian companies
(Financial sciences nauki o finansach, 2023) Ouelhadj, Anissa; Bouchetara, Mehdi; Zerouti, Messaoud
The increase of international trade represents more than 60% of the international economy,
which is more profitable within the same group, thus prompting the continuous search for satisfactory
financial performance by companies. This paper investigates whether transfer pricing has a positive
and significant impact on corporate group’s financial performance in Algeria, over a period of five
years since 2016 with a quantitative approach and SPSS software. The authors tested the regression
of transfer pricing variables (tax burden, firm size and leverage) with the financial performance of 60
companies of corporate groups operating in different sectors as a research sample and found that
transfer pricing has a significant and positive impact on those companies at 10% error margin, despite
the fact that only the company size has a significant positive impact on ROA of these companies in
Algeria, with a margin error of 1%. However, the authors concluded that the bigger the company, the
more it should pay attention to its transfer prices and their declarations to avoid any tax adjustment
which can hinder its financial performance