Ecole Nationale Supérieure de Management

Welcome to the Institutional Repository of the National Higher School of Management. This repository contains our digita l collections of academic output, including Master’s theses, doctoral dissertations, articles, and scientific research, in additio n to a variety of other knowledge resources. We invite you to browse the content and revisit regularly, as the repository is contin uously updated with new content.

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Recent Submissions

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Méthodologie de recherche scientifique en sciences managériales
(Koléa : Ecole Nationale Supérieure de Management, 2023) Melloud, Sidali
dans la recherche scientifique, les méthodes utilisées font une différence significative sur la qualité des résultats obtenus. Des méthodologies de recherche rigoureuses et clairement définies sont donc essentielles pour garantir la fiabilité des conclusions. Ce document sur la méthodologie de la recherche scientifique vise à fournir aux étudiants et aux chercheurs débutants une base solide pour planifier et mener une recherche scientifique efficace et rigoureuse. Il couvre les différentes étapes de la recherche scientifique, les méthodes et techniques d'analyse des données quantitatives et qualitatives, ainsi que les meilleures pratiques pour garantir l'éthique et la validité des résultats. Que vous débutiez dans la recherche scientifique ou que vous souhaitiez améliorer vos compétences, cette référence vous apportera les connaissances nécessaires pour mener à bien une recherche scientifique de qualité.
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Effects of organizational behavior and internal communication on the productive performance of a public telecommunications company in Algeria
(Journal of Ecohumanism, 2026-01) Megheni, Zineb; Nedil, Lamia (ENSM)
In a context of accelerated technological change and increasing economic volatility, public telecommunications companies play a central role, influencing organizational culture and management practices. The telecommunications sector has also had to contend with, and continues to contend with, the repercussions of the Covid-19 pandemic, which has disrupted operational dynamics globally. Despite these challenges, the telecom sector is demonstrating resilience and continuing to evolve.In this context, our attention focused on employee productivity. We conducted a field survey of staff at telecommunications sales agencies in Algeria, with a focus on the Algiers region. The central objective was to analyze the relationship between two key dimensions: (i) employee behavior towards customers and (ii) internal communication among colleagues, in order to identify levers likely to improve company productivity.
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Proposal of a digital product manager process as an aid to the development performance of a public company in the telecom sector in Algeria
(NeuroQuantology|, 2022-06-20) Nedil, Lamia (ENSM); Zerouti, Messaoud (ENSM); Khouatra, Salah Eddine
The digitalization of companies has accelerated with the COVID-19 crisis on a global scale, especially in developing countries. Indeed, this digitization is supported by the rapid development of information and communication technologies. In this context, our work essentially aims to propose the establishment of a product manager process as a tool that allows the development of performance within a public company in the Telecom sector in Algeria. To do this, we have focused on digital type products for the implementation of an operational process (product manager process) which will help bring benefit to the company. We first proposed the missions, the resources and the key competences. Second, we administered a questionnaire using an interview guide to a sample size of ten (10) people, in order to have a vision of our proposal for the process and its impact in the process. Improvement of the company's performance. The results of our study allowed us to have a vision of the need to set up this process so that managers can make decisions and pursue product development, have good communication between stakeholders, reduce risks, work in a team and finally get to know the customer through satisfaction surveys and possibly the readjustment of digital product objectives.
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The evaluation of algerians' attitude toward the use of the photovoltaic solar energy
(Jilin Daxue Xuebao (Gongxueban)/Journal of Jilin University (Engineering and Technology Edition, 2023-01) Boukhedimi, Chems Eddine; Messaoud, Zerouti (ENSM); Nedil, Lamia (ENSM)
The aim of this paper is to check the nexus between the demographic factors and the use of Photovoltaic solar energy between two Algerians cities Algiers and Tizi Ouzou. To check this issue, we collected 42 questionnaires online and face-to-face in order to measure the relationship between demographic factors and the willingness of respondents to install the PV solar kit. Moreover, in this paper, a novel method of consumer's segmentation in green Marketing is presented. Finally, a feasibility study was done to examine the profitability of the photovoltaic solar energy in a virtual house located in Algiers. The findings of the study indicate that the majority of respondents are aware of the use of renewable energies through results obtained after the use of the McNemar test. However, after checking our feasibility study, the main result shows that there is no profitability that belongs to the use of photovoltaic solar energy in houses for the residential sector. It should be remembered that the only demographic factor, which affects the PV instalment decision, is the city of living.
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The impact of digital transformation on improving internal communication study condition institution algerian economic general telecommunications company
(Pegem Journal of Education and Instruction, 2025-09-27) Megheni, Zineb; Missoum, Mohammed Rafik Cherif; Nedil, Lamia
The communications sector in Algeria is witnessing a qualitative leap, as confirmed by the Information and Communications Technology Development Index. IDI Issued by the International Telecommunication Union (2023)Despite the progress achieved by this sector, it faces many challenges, as telecommunications institutions work to develop their businesses and improve the quality of their services in light of the intense competition and rapid technological development. To achieve this, it has become necessary for them to adopt new strategies that enable them to achieve their goals efficiently. Digital transformation is one of the most important of these strategies, which affects the entity of the institution as a whole, as it contributes to ensuring the optimal utilization of the institution’s resources, especially internal ones (IT infrastructure, technical capabilities, information systems).