The impact of social media marketing on customer experience: case study: Venture Fly

Abstract

In the modern business environment, social media platforms have revolutionized how companies interact with their customers, making social media marketing a crucial tool for enhancing customer experience and satisfaction. This study adopts a quantitative research approach, utilizing an online questionnaire survey to one hundred (100) customers of Ventur Fly. The analysis reveals that effective social media marketing strategies, such as targeted advertising campaigns, active customer engagement, and high-quality content creation, significantly improve customer experience. The results of the study indicated that social media marketing impacts positively on the quality of customer experience. In conclusion, advertising, active engagement with customers, and high-quality content creation are the keys to enhancing customer experience in the context of social media marketing.