Fintech futures: determinants and challenges of mobile money: adoption in the Algerian context

Abstract

The purpose of this study is to identify the key factors influencing the adoption of financial technologies (FinTech) in Algeria, with a particular focus on mobile money services. The research adopts a quantitative approach grounded in the Unified Theory of Acceptance and Use of Technology (UTAUT) model. Aligned with a positivist epistemological stance and guided by deductive reasoning, the study empirically tests the proposed hypotheses. Data were collected through a structured questionnaire administered to a sample of 415 Algerian postal card holders, drawn from a total population of approximately 1,500,000 individuals. The sample size was considered statistically sufficient to ensure the representativeness and validity of the results, based on standard sampling calculation methods. Multivariate statistical techniques were employed to analyze the data and evaluate the relationships among the key explanatory variables influencing FinTech adoption. The findings indicate that ease of use, perceived security, institutional trust, and expected performance are the main drivers of mobile money adoption. Conversely, social influence appeared to have little effect in the Algerian context. These results have important managerial implications, particularly in terms of service design, financial education, and building digital trust. The study concludes that promoting FinTech solutions requires adapting them to the local context to ensure sustainable financial inclusion.