Research on the implementation of a human resource marketing strategy to retain top talent for company: case study GAM assurances

Abstract

There are many theories used to retain talents, among them HR Marketing which is a holistic approach that seeks to retain and develop talents. So nowadays, the companies are confronted to the phenomenon of talent drain which is very expensive for them. Since the organisations are not spared from this problem of talent turnover, as we have noticed it through our informational interviews within our company object of research, because of this, our research subject aims, through a qualitative method, to show the importance of adopting the techniques of HR Marketing so that to retain its talented employees.