Green supply chain management: integrating environmental thinking into the supply chain management (case: advertising agency “COREX”)

Abstract

Increases in environmental problems require companies to be more aware towards the environment and take precautions regarding the problems. As a result, companies have started to embrace the concept of green supply chain which includes environmental issues rather than the concept of supply chain which is based on profitability alone. This dissertation seeks to explore the impact of integrating the environmental aspect into the different stage of the supply chain, greening it. In order to achieve the objectives of this research, an extensive study of the related literature was included and practical research was carried out in the advertising agency COREX. A quantitative approach was adopted. Thus, a survey was administered to the employees. The results obtained from the statistical interpretation of the employees’ responses showed that GSCM plays a crucial role as it can lower production costs and environmental pollution while also boosting the economy, giving the business a competitive advantage through higher customer satisfaction and a better public image. This study suggests raising awareness of the function of GSCM practices for the good of all stakeholders as well as for the advancement of sustainable economic and environmental development.