The key success factors of an innovative and competitive platform: insights from leading market companies

Abstract

This study aims to identify the key success factors of innovative and competitive digital platforms in the Algerian market. The research involves a qualitative method, specifically semi-structured interviews with five leading companies in the digital sector. The interviews were analyzed using NVIVO software to identify common ground and success factors. The findings of this research highlight several critical success factors for digital platforms such as user experience, continuous innovation, strategic partnerships, high service quality and effective marketing are vital for platform success. The study underscores that these factors, when integrated coherently, enable digital platforms to remain competitive and thrive in a dynamic market environment.