Employer branding and its influence on employees' attraction and retention: case study DHL International Algeria

Abstract

The theme of employer branding and its impact on employee perceptions is captivating great interest from researchers and practitioners, the main aim of this research is to explore the influence that the employer branding has on the employees' attraction and retention, a detailed literature review of this topic was discussed from the birth of the employer branding concept to its last version and methods, this research had adopted a quantitative method beside some other key performance indicators to came up with a result shown that the employer branding through its employees value propositions has enormous technics and tools to attract and conserve the organization employees.