Crisis management and recruitment strategies in the era of digital transformation: a case study of Cash assurance

Abstract

This research focuses on the intersection of crisis management and recruitment strategies in the digital transformation era, with a specific emphasis on how organizations can leverage digital tools to enhance recruitment processes during crises. The study aims to explore how the integration of digital tools, such as Artificial Intelligence (AI) and big data, influences recruitment strategies and organizational resilience in the face of crises. To achieve this goal, a qualitative research methodology was employed, utilizing semi-structured interviews and non-structured observation to gather detailed insights. The research is based on a case study of Cash Assurance, a company that has integrated digital tools into its recruitment process, particularly during times of crisis. The data was analyzed using NVivo software, facilitating an in-depth thematic analysis. Key findings indicate that digital transformation offers significant benefits, such as increased efficiency, enhanced decision-making, and broader talent pool access. However, challenges such as ethical concerns, data privacy, and algorithmic biases were also highlighted. Moreover, the study revealed that crises expose gaps in traditional recruitment frameworks, requiring organizations to rapidly adapt and innovate.Based on these findings, recommendations are provided for organizations to strengthen their crisis management strategies by incorporating flexible, digital-first recruitment processes that ensure business continuity and fairness.