Exploring the role of quality of work life in shaping the employee loyalty:case study social affairs direction - SONATRACH

Abstract

In today’s rapidly changing work environment and evolving competition for attracting and retaining talents, quality of work life (QWL) has seen as a key strategic priority. This study aims to explore the role of QWL dimensions in shaping employee loyalty within the direction of social affairs-SONATRACH. Based on qualitative research using semi-structured interviews and direct observation with a sample of 8 employees from various job levels, Data were analyzed using Nvivo 11 software. The findings demonstrated that QWL plays a significant and essential role in shaping and strengthen employee loyalty through crucial dimensions such as; training, compensation and recognition, social services, work-life balance, and the internal and external work environment within the direction of social affairs (DAS). The study recommends a comprehensive loyalty strategy grounded in enhancing all dimensions of quality of work life in material, moral, and managerial way through targeted training, ethical leadership, digitalization, personalized services, and flexible work policies that collectively foster engagement, well-being, and the QWL within DAS.