Proposal of a digital product manager process as an aid to the development performance of a public company in the telecom sector in Algeria

Abstract

The digitalization of companies has accelerated with the COVID-19 crisis on a global scale, especially in developing countries. Indeed, this digitization is supported by the rapid development of information and communication technologies. In this context, our work essentially aims to propose the establishment of a product manager process as a tool that allows the development of performance within a public company in the Telecom sector in Algeria. To do this, we have focused on digital type products for the implementation of an operational process (product manager process) which will help bring benefit to the company. We first proposed the missions, the resources and the key competences. Second, we administered a questionnaire using an interview guide to a sample size of ten (10) people, in order to have a vision of our proposal for the process and its impact in the process. Improvement of the company's performance. The results of our study allowed us to have a vision of the need to set up this process so that managers can make decisions and pursue product development, have good communication between stakeholders, reduce risks, work in a team and finally get to know the customer through satisfaction surveys and possibly the readjustment of digital product objectives.