The contribution of digital platforms to the improvement of recruitment processes: case Danone Djurdjura Algeria

Abstract

Researchers' interest in digital transformation in recruitment processes has grown significantly in recent years, particularly regarding the role of technology in improving human resource performance. This research aims to study the impact of digital platforms on enhancing recruitment effectiveness within Danone, with a specific focus on the ICIMS platform as a digital tool in this field. A mixed-methods research approach is adopted, analyzing secondary data to assess performance indicators related to the speed and efficiency of recruitment, in addition to conducting a series of semi-structured interviews with five HR managers at the company who directly interact with the platform. The results highlight the role of the ICIMS platform in reducing recruitment time and saving time overall. They also confirm that digitalization contributes to improving the quality of professional life and facilitates administrative tasks within the company, emphasizing the importance of digital innovation in building a more effective and inclusive recruitment model.