Blog implementation strategy within a brand website: case study the brand NBATOU

Abstract

Providing consumers with a positive customer experience can be done through a blog, which is regarded as one way to attract them and increase their purchase intention. Using some blogs observation analysis and a face to face set of interviews with different categories, the aim of this work is to find out the exact blog strategy for a brand’s website, specifically for the brand NBATOU, and thus influence the purchase decision of the hosting services. The results indicate that the internet users are interested by an Algerian tourism and traveling blog for a brand that propose hosting solutions for holiday. Which, facilitate the task of elaborating a strategy. Therefore, the setup inbound marketing strategy is suitable with a blog strategy that we suggested, it is easy to do, not costly and the most important thing, it’s beneficial.