A new course on management education introduced by a new instructional design model

Abstract

Abstract—This paper presents an introduction oftwo new educational technologies on management education: A course and its dedicated instructional design model. The course isentitled: Innovation Engineering (InnovEng) and the instructional design modelis named: Concurrent Design by Scenarios (CDbyS). InnovEng deals with tools and methods used for radical innovation. It is injected for the first time into the curriculum of management studentsat the management department of Annaba University in Algeria between July 2010 and December 2012. Due to the context specificity of this university, we have created and applied CDbySmodel through 5 semesters in 8 classes capitalizing 195 students. The Results show that students of management have a keen interest in this kind of course. They were attracted by this type of pedagogy and they showed a confirmed hyperactivity more than they do in other classic courses delivered in management schools. The use of CDbySmodel allowed us to improve flexibility in the learning process management, a successful adoption of new tools and methods of radical innovationand a high degree of reactivity with the respect of the uncertain context which the course has been developed