The integration of competitive intelligence in an organization's decisional system: case SAA

Abstract

Organizations have been increasingly recognizing the value of competitive intelligence in enabling informed and proactive decision-making. By integrating competitive intelligence within their decisional system, organizations can enhance their ability to anticipate market changes, identify opportunities, and mitigate risks. This integration involves incorporating strategic intelligence practices, tools, and methodologies into the organization's decision-making processes and workflows of the organizations. The main objective of our study is to unfold and highlight the importance and impact of integrating competitive intelligence in the decision making process within the SAA. To do that we conducted two qualitative studies; the first addressed the practice and place of competitive intelligence in the SAA, meanwhile the second tackled the decision-making process and how CI contributes in optimizing it. Both studies were conducted via semi-directive interviews with SAA's managers and CI operators. Results showed that the integration of competitive intelligence in an organization's decisional system enables decision-makers to access reliable and valid information that informs their choices. It supports the generation of key performance indicators (KPIs) and the development of interactive dashboards, facilitating performance monitoring and evaluation. This integration empowers decision-makers to make data-driven decisions, track progress, and make necessary adjustments to achieve strategic objectives.