The impact of digital marketing actions in building customer relationships: case BIOTANYS

Abstract

In this research. We studied how could the digital marketing actions improve customer relationships with brands. We started by exploring the previous literature studies done by different researchers, and then we established a quantitative study approach using a data of 115 relevant responses. We have applied our research on the brand BIOTANYS to study the impact of the digital marketing actions in building customer relationships. Finally, we have obtained significant results that allowed us achieve our research successfully.