Catalyzing entrepreneurial ventures with artificial intelligence: knowledge, perception, and implementation in Algerian Start-ups (Decree 1275)

Abstract

The present study endeavoured to investigate the extent, interest, and motivations underpinning the incorporation of artificial intelligence (AI) and technological advancements into within the entrepreneurial ventures by Algerian project holders engaged in student's entrepreneurial initiatives under the ministerial decree 1275. A quantitative research approach was adopted, employing a questionnaire to survey 127 purposively selected project holders from universities and incubation centers across Algeria. A quantitative technique using IBM SPSS Statistics 25 has been employed to conduct the present research. Analysis includes both Chi-square test and ANOVA non-parametric test. The obtained results underscoring the importance of AI literacy and awareness of project holders among AI technologies integration. The study revealed that entrepreneurs' knowledge and exposure to AI positively correlated with their intention to adopt AI solutions, eagerness for AI training, and securing implementation funds. Furthermore, AI awareness and capabilities showed positive links and impact to factors driving entrepreneurial success like operational efficiency, innovation, supply chain enhancement, and strategic decision-making. The Finding underscore AI's transformative potential for fostering entrepreneurial.