The impact of talent management on competitive advantage case of biscuiterie cherchell

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Koléa: Ecole Nationale Supérieure de Management

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In the ever-evolving landscape of business, organizations are perpetually in pursuit of gaining a competitive edge. This research, conducted within the premises of Biscuiterie Cherchell, explores the dynamics of talent management and its direct implications on the company's competitive advantage. Employing a qualitative research approach, particularly interviews, the study examines the intricate interplay between the organization's talent management practices and its ability to gain a sustainable competitive edge. The findings of this study reveal a profound correlation between Biscuiterie Cherchell's talent management strategies and its competitive advantage. The qualitative data obtained through interviews with key personnel demonstrates how the organization's emphasis on talent acquisition, development, and retention significantly contributes to its market position, innovation capacity, and overall success. These results underscore the strategic importance of investing in and nurturing talent as a cornerstone for long-term competitive superiority.

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