Internal communication management: a tool to lift the employee engagement: (case: operational directorate of telecom, east hussein-dey)

Abstract

With more than 115 billion Algerian Dinars capital and around 250 thousand employees, Algeria Telecom is considered as the dominant company of telecommunications in our country that plays an essential role in the citizen's life, however; it may still have to develop communication practices and strategies within the back-office. The internship took place in the Operational Directorate of Telecom (ODT), East-Hussein Dey, the aim of the study is based on how could the organization increase the level of employee engagement through internal communication practices. A qualitative research was adopted to identify internal communication challenges and propose practical changes to enhance employee engagement, the results reveals that transparent and honest internal communication fosters a sense of partnership, belonging, and commitment among staff. The study was limited by the subjective nature of qualitative method of research. Further research is needed to identify broader organizational sample, a mixed-methods approach, and an exploration of cultural influences on internal communication.