The impact of digital transformation on a company’s financial performance: case study El Wataniya Telecom Algeria (Ooredoo)

Abstract

This study examines the impact of digital transformation on the financial performance of Ooredoo Algeria by adopting a quantitative methodology based on a questionnaire as the primary data collection tool. A total of 202 responses were collected from employees across various departments of the company and analyzed using IBM SPSS software, enabling precise statistical analyses. Additionally, the DuPont analysis method was employed as an advanced financial tool to analyze Ooredoo Algeria’s financial performance in comparison with its competitors in the telecommunications sector. This method allowed for the decomposition of financial performance components and their linkage to the overall context of digital transformation within the company. The results revealed a significant and positive impact of the dimensions of digital transformation on financial performance. The adoption of digital tools, training in digital innovation, and digital customer experience contributed to enhancing profitability, growth, and cost management efficiency. The study emphasizes the necessity of adopting effective strategies in training in digital innovation to enhance employee skills and improve the company’s financial performance.