The Impact of human ressources management digital tools on the effectiveness of internal communication within organizations empirical stud : sonatrach – hassi r’mel complex Algeria

Abstract

This study aims to identify the impact of digital tools on the quality of internal communication fr

om the perspective of Sonatrach employees, particularly those working in the Human Resources Department at the Regional Directorate of Hassi R’mel. The study used a questionnaire as the main tool for data collection from a random sample consisting of 85 respondents out of a total population of 101 individuals. By adopting both descriptive and analytical approaches, and with the aim of processing data and analyzing various causal relationships, the proposed hypotheses were tested using the Statistical Package for the Social Sciences (SPSS). After verifying the validity and quality of the proposed model, the study reached several important findings, the most significant of which are: The study revealed the existence of a statistically significant effect between the dimensions of digital Human Resource Management tools and internal communication from the perspective of employees in the Human Resources Department of Sonatrach at Hassi R’mel, indicating the presence of an influence between the two variables; The study also showed the absence of statistically significant differences in employees’ opinions regarding the study variables (digital tools and internal communication) attributable to personal and professional factors. Based on the findings, it is recommended that Sonatrach improve the integration of HR digital systems, enhance employees’ digital skills through continuous training, and strengthen interactive digital communication to support better information flow, participation, and engagement.