Digital advertising optimization: case study KYO conseil Algeria

Abstract

The recent years have witnessed a massive brand migration towards social media and the Internet overall; this comes as no surprise since most of their audiences are on these social platforms. Brands of all sorts, with different products and services, try to reach their audiences through digital advertising, and here in Algeria, it is no different. Brands compete against each other to get the user's attention and convert them into buying customers. As a digital marketing agency, KYO Conseil helps its clients improve their online presence through several mediums; one of them is digital advertising. This study helps to discover what is the best medium and the best Content to advertise. To make the most optimized ad to the Algerian market, we used different sources of information and data collection, which are documentary research, quantitative research, and analysing previous campaigns done by KYO Conseil.