Predicting algerian consumers' purchase intention for real estate apartments through consumer behavior factors

Abstract

In the Algerian real estate market, understanding consumer behavior and purchase intentions is imperative for designing tailored offerings. This study aims to predict purchase intentions utilizing the Theory of Planned Behavior (TPB) model. Through quantitative analysis, including a sample size of 399 Algerian consumers, the research investigates the impact of attitudes, subjective norms, and perceived behavioral control on purchase intention. The results not only confirm the significant influence of attitudes and perceived behavioral control on purchase intentions but also reveal property location as an additional significant factor influencing Algerian consumers' purchase intentions. This study provides actionable insights for real estate developers to refine marketing strategies in response to consumer preferences and market dynamics, addressing the specific needs of the Algerian market.