The conduct of events management in the hospitality sector "Hotel de la poste & Hyatt regency ":

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Koléa : Ecole Nationale Supérieure de Management

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In the hospitality sector, hotel is continuously changing environment. Many changes happened in the last several years. In this dynamic, events are a crucial in the hospitality sector. They are generating billions of revenue and changing the way businesses will be organized and operated. In this token, our research question focuses on how events are conducted, and if there is a specific events management system. For this purpose, our research field explores two sites. Firstly, the hotel de la Poste is a private business managed in a family environment. The second, Hyatt regency, is an international hotel chain. The gathering of data consists in interviewing the hotels' managers, especially events planners and marketing managers. As a result, both hotels have almost the same strategy in conducting events they adapt to the differences of events. Thus, it is managed case by case. Hence, for the mechanics of the events, there are multiple approaches for event's organization and their success. Events are essential drivers for the hospitality business. To sum up, there are some contrasts between hospitality and events, and there are also similarities. At the end we rejected the first hypothesis which is: hotels have a specific events management system and we confirmed the second hypothesis: If the employees are more prepared, then they will be more involved in the success of the event. And the third hypothesis: the event is the key to the hotel's success and a motivator for client.

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