The impact of digital service quality on customer satisfaction : case Algérie Poste

Abstract

In a rapidly evolving and complex environment, technology plays a pivotal role across various domains. Algeria has actively pursued enhancements in its public enterprises, including Algérie Postee, to elevate service quality and meet customer expectations. Our current study delves into the correlation between the quality of digital services and customer satisfaction, employing a quantitative methodology. Through this research, we've explored fundamental concepts and analyzed empirical data gathered from our internship at Algérie Poste. Our findings affirm the significant influence of the quality of digital services on enhancing customer satisfaction levels.