The contribution of the Virtual experience in video games on the visit intention

Abstract

The tourism sector has changed significantly in recent years, and industry marketers are working hard to recover from the COVID19 pandemic. Early in 2020, the COVID-19 pandemic began to negatively impact the global travel and tourist industry. Thus, there was the need to develop now tourism promotion marketing strategies. The objective of this study is to add information to the growing field of tourism that is linked to video games, specifically to fill a gap in the literature about the impact of the different kind of games on the peoples’ motivation to visit different places. For more detailed information about the research, a qualitative method had been applied. An interview was conducted with 15 participants from different countries in different gaming platforms. The results of this research showed that players’ visit intentions do get affected because of different factors, such as the level of freedom, emotions, history and also culture that was showed in the virtual world in video games.