Sales performance measurement by the Key Performance Indicators (KPI) method: case study Ceram Décor - BATNA

Abstract

Performance Measurement has always exerted considerable influence on the actions of companies, whereas found the first milestone to other necessary procedures such as diagnostic and predictive analysis. The study identifies the state of sales performance in Ceram Decor using the quantitative method and implement related qualitative and quantitative indicators to our setting goals, in order to determine the significance of performance measurement to a company, a department, an activity in general, and to the case study of Ceram décor in particular, with the aid of dashboard in order to facilitate decision-making.