The role of social media in changing the perception of women entrepreneurship in algeria: case study pillar program bleubee agency

Abstract

This research study examines the empowering role of social media in the context of women entrepreneurs in Algeria. The study investigates the transformative effects of social media on challenging cultural barriers, promoting positive attitudes towards online business, and fostering a supportive community. Through qualitative analysis of interviews and thematic exploration, the research reveals how social media platforms have become instrumental in connecting women entrepreneurs, inspiring change, and driving individual and collective empowerment. The findings highlight the increasing comfort and confidence among women entrepreneurs in using social media to show their work and achievements, inspiring others and contributing to the growth of craft businesses. Moreover, the study identifies the significant shift in societal perspectives over the past decade, where women have embraced social media as a platform for establishing successful online businesses and leaving their unique mark on the entrepreneurial landscape. The research concludes by emphasizing the on-going importance of social media in empowering women entrepreneurs, urging continued support and utilization of these platforms to foster an inclusive and vibrant entrepreneurial ecosystem in Algeria.