The efficiency of the cash on delivery as a payment gateway for e-commerce businesses in algeria: case SPEED EXPRESS

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Koléa: Ecole Nationale Supérieure de Management

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In the last decade, the world has made a big leap toward electronic commerce exchange and technology usage in the economy, unfortunately Algeria remains a bit far from the use of electronic payment forms, and the Algerian e-shopper still do not use this kind of methods in order to carry out online shopping operations. The aim of this dissertation is to present the cash on delivery as a payment method used by the Algerian consumer instead of e-payment in order to shop for goods online. This study shows the different implementations of the cash on delivery model inside businesses and highlights the factors influencing the efficiency of this latter.

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