Factors affecting consumers’ repurchase intention in online shopping: case study of e-commerce JUMIA Algeria

Abstract

Despite the e-commerce sector being not very well recognized in Algeria, that didn't stop companies and start-ups from taking a step towards it, therefore businesses aim to provide a good range on products and a positive online shopping experience in order to motivate them to make future repurchases. Through a qualitative and a quantitative study applied on the case of JUMIA Algeria, we studied the effect of multiples factors on repurchase intention. The obtained results showed the existence of a statistically significant relationship between most of the studied variables.