Factors affecting consumers’ repurchase intention in online shopping: case study of e-commerce JUMIA Algeria
| dc.contributor.advisor | Mahmoudi, Hachemi Fouad | |
| dc.contributor.author | Bergoug, Sabrina | |
| dc.date.accessioned | 2025-06-09T08:58:22Z | |
| dc.date.issued | 2021-10-10 | |
| dc.description.abstract | Despite the e-commerce sector being not very well recognized in Algeria, that didn't stop companies and start-ups from taking a step towards it, therefore businesses aim to provide a good range on products and a positive online shopping experience in order to motivate them to make future repurchases. Through a qualitative and a quantitative study applied on the case of JUMIA Algeria, we studied the effect of multiples factors on repurchase intention. The obtained results showed the existence of a statistically significant relationship between most of the studied variables. | |
| dc.identifier.uri | https://dspace.ensmanagement.edu.dz/handle/123456789/784 | |
| dc.language.iso | en | |
| dc.publisher | Koléa : Ecole Nationale Supérieure de Management | |
| dc.subject | Satisfaction | |
| dc.subject | E-commerce | |
| dc.subject | Trust | |
| dc.subject | Perceived usefulness | |
| dc.subject | JUMIA Algeria | |
| dc.subject | Online shopping | |
| dc.title | Factors affecting consumers’ repurchase intention in online shopping: case study of e-commerce JUMIA Algeria | |
| dc.type | Thesis |